Tuesday, August 2, 2011

American Lorain Signs Sales Contract With Beijing Railway Commerce Company

JUNAN COUNTY, China, Aug. 2, 2011 /PRNewswire-Asia-FirstCall/ -- American Lorain Corporation (NYSE Amex: ALN) ("American Lorain" or the "Company"), an international processed snack foods, convenience foods, and frozen foods company based in the Shandong Province, China, today announced that after 1-month test sale, the Company has successfully secured a one-year contract with Beijing Railway Commerce Company to sell its various rice and chestnut products aboard the Beijing - Shanghai high speed train as well as all other trains managed under Beijing Railway Bureau.

Beijing Railway Commerce Company is wholly owned by the State Beijing Railway Bureau and is in charge of food related services in the railway system. During the test sale period, the Company's rice box and nitrogen-aerated fruit box products were well received by customers and were thus awarded the contract among numerous competitors. Beijing Railway Commerce Company will also gradually introduce American Lorain's convenience products such as chestnut and snack bean aboard the trains. American Lorain is also in the process to develop breakfast products for the Beijing railway system, which currently represent an underdeveloped market.

American Lorain's Chairman and CEO, Mr. Si Chen, stated, "I am very much pleased to see American Lorain's products achieve initial success in securing contract to the railway system. According to estimate, in 2010, the railway system in China transported over 700 million passengers with over 100 million passengers from and to Beijing alone. As we stated previously, the railway system is a special channel which we see as a perfect fit for our convenience food products; our ability to secure the contract among numerous competitors further demonstrated the quality of our products and operations. We will continue to make full efforts to expand our sales channels and build the Company's brand image, as we previously reiterated and continuously executed."

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