Friday, July 16, 2010

Artificial Life (ALIF) reveals updated Q2 iPhone downloads stats

Artificial Life (ALIF), our China Investor King Portfolio investment, yesterday revealed its recent and updated iPhone title sales, download numbers and key ranking statistics.

The company announced that as of June 30, 2010, it has produced and released 30 games for the iPhone, iPod touch and iPad. So far, the top title was downloaded for close to 3.9 million times, the second most for nearly 2.7 million times and the third most for over 1.8 million times. The average number of downloads per game was about 0.51 million. Paid iPhone games were sold at between USD 0.99 to USD 4.99 with an average price per game of USD 2.55. The company released 14 free or lite titles versus 16 paid games.

The total number of iPhone/iPad game downloads generated during the first 6 months of 2010 was approximately 7.4 million in total compared to approximately 8 million for the whole fiscal year of 2009.

Among the produced games, 22 are based on licensed and branded intellectual property from a variety of licensors while 8 games are based on Artificial Life's own proprietary IP. The games have been sold in a total of 85 countries worldwide. The distribution of game downloads by regions is: 49% in North America, 33% in Europe and Africa, 13% in Asia Pacific, 3% in Latin America and 2% in the Middle East. The Top 5 countries regarding the number of downloads for our products are: United States, United Kingdom, Canada, France and Germany (with 44%, 10%, 5%, 5% and 5% of downloads respectively).

As of June 30, 2010, 36% of the games the company has produced have reached rank #1 in their respective categories, more than 50% have reached the Top 5, 71% the Top 10, 89% the Top 50, and 96% made it to the Top 100 rankings.

Additionally, the games have been in the Top 10 rankings across 56 countries globally. In terms of duration, 6 titles have been in the Top 100 for more than 180 days, 9 titles for more than 90 days, and 15 titles for more than 30 days.

"We continuously experience substantial growth in the number of iPhone game downloads in 2010. We have already reached the same download levels in the first 6 months of 2010 as we have in the whole year 2009. The quality and the fun factor of our games have been the key to our success. We will continue to develop high quality games and also new business apps for the iPhone and iPad in the remainder of 2010. Our first business app for telemedicine and diabetics will be launched soon," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

If we compare the figures with Q1 we see that the average price went up from $ 2.49 to $ 2.55. The average number of downloads per game increased from 0.42 million to 0.51 million. A good sign. Personally I thought that the distribution in the Asia-Pacific region would increase.   


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