Artificial Life (ALIF) assigns new CFO

Artificial Life, Inc. (ALIF) (http://www.artificial-life.com/), a leading provider of mobile technology and applications, announced today the assignment of Frank Namyslik as its new Chief Financial Officer effective July 16, 2010. Mr. Namyslik takes over this role and responsibility from the current CEO, Chairman and founder of Artificial Life, Inc.

Mr. Namyslik has extensive management experience in the finance field. He co-founded and managed the BIT Berlin Innovation Technology Group and Neurotech Hochtechnology GmbH in Berlin from 1988 to 1996. From 1996 to 2000, he was Managing Director at Qnet Systems in Frankfurt. From 2003 to 2007, Frank was Head of Finance of an institute of the University of Arts in Berlin. Mr. Namyslik has been the Company's global financial controller from 2000 to 2002 and has rejoined the Company since 2007.

Mr. Namyslik holds a Masters degree in Mathematics from Freie University, Berlin.

"I am very excited about this opportunity and I am honored to be selected for this post. I will work hard to get Artificial Life to the next level and will make sure we have the financial resources and means to keep growing at the current pace. My key goal, however is to enhance shareholder value and to achieve a better and more appropriate market cap for our equity as soon as possible," said Frank Namyslik, CFO, Artificial Life, Inc.

"Frank's assignment is a big step forward for us. I am glad to be able to hand over this position and the financial responsibility to him now. Our current global expansion, new ventures and possible M&A activities require the full focus of a CFO. Frank's assignment allows myself to take better care of strategic partnerships and deals, new product developments and corporate acquisitions. We will be working closely together to further strengthen Artificial Life's leading role in the mobile content space," said Eberhard Schoneburg, CEO, Artificial Life, Inc.

Artificial Life (ALIF) is on our China Investor King Portfolio because we think it has a promising future and really can benefit from the iPhone/Ipad boom. The CEO's step is the right one and I really believe an uplisting to a major exhange in Q4 or Q1 2011 is something they are working on.

POSITION: LONG