Artificial Life (ALIF) good news this week.

Yesterday Artificial Life (ALIF) (http://www.artificial-life.com/) announced the "Be A Gladiator" contest for the official "Spartacus: Blood and Sand" iPhone game to celebrate its success on Apple's App Store. The winner of the contest will be able to have his or her face represented as one of the Gladiators in the game!

The "Be A Gladiator" contest is open worldwide from September 7, 2010 (Tuesday) to October 7, 2010 (Thursday). Players can enter the contest by publishing their results in the game's Story Mode onto Facebook. Contestants will be ranked on the contest leaderboard by their submitted scores--the higher the submitted score, the higher the contestant is ranked. Further details and an alternative entry method can be found on www.spartacuscontest.com. A video demonstration on "How to Be a Gladiator" is available at www.spartacuscontest.com.

The grand-prize winner's face and features will be rendered into a brand new actual fighting Gladiator in the "Spartacus: Blood and Sand" iPhone game*. Additional "Spartacus: Blood and Sand" souvenirs will be awarded to the second, third, and fourth place winners of the contest.

To enhance the players' gaming experience, Artificial Life has published an exclusive tutorial video that demonstrates the essential combos and tactics to complete the Story Mode of the game. These combat tips are available at www.spartacuscontest.com.

The Starz original series, "Spartacus: Blood and Sand," was a breakout success for Starz Entertainment earlier this year. The "Spartacus: Blood and Sand" mobile game is published by Starz Digital Media in association with Artificial Life.

Today the company appointed Gaming Veteran Kazutoshi Miyake as New Board Member

Mr. Miyake is a well known and very experienced games industry veteran. He has worked for over 30 years in various international business development and senior management positions.

From 1972 to 1993, Mr. Miyake was Manager of Nissho Iwai Corp, Japan's leading trading house. From 1993 to 1994, he was General Manager of Sega Enterprises Japan, responsible for Europe, Middle East and Asia Pacific, and then from 1994 to 2001, he was CEO of Sega Europe. From 2001 to 2003, he held several board positions with companies including Andromeda, Akaei and Infogrames. Since 2003, he has been CEO of Stride Asia, CEO of Atari Japan and Chairman of Telcogames.

Mr. Miyake replaces Claudia Alsdorf, who resigned as a member of the Board and the Audit Committee effective September 1, 2010 following her acceptance of a new position as CEO of a start-up mobile company.

"We are excited to have such an experienced manager and gaming expert on our board now. Kazu-san has an impressive CV and will certainly be a major contributor to our future Japan and Asian activities in general. I also want to take this opportunity to thank Claudia for her great support over the last years and wish her all the best luck with her new job and responsibilities," said Eberhard Schoneburg, CEO, Artificial Life, Inc.

Positive news on both fronts, which could lead to renewed interest in the stock.

POSITION: LONG